Investigating the Phenomenon of Binge-Watching: Consumer Habits and Implications
Binge-watching culture has undeniably become a prominent trend in today’s society. With the easy accessibility of streaming platforms like Netflix,…
From Vine to Stardom: How Social Media Platforms Launch Careers
Vine emerged as a pioneering platform for aspiring talents to showcase their creativity and connect with a global audience. Its…
The Economics of Celebrity Endorsements: From Perfumes to Fashion Lines
A successful marketing strategy embraced by many companies is the use of celebrities as brand ambassadors. By associating a well-known…
Music Festivals and Sustainability: Balancing Entertainment with Environmental Responsibility
Music festivals have emerged as popular cultural events worldwide, drawing in massive crowds and generating significant environmental impacts. In order…
Virtual Influencers: The Future of Celebrity Culture?
Virtual influencers, being AI-generated characters, are not limited by human constraints such as aging, scandals, or controversies. They can be…